LED walls have become essential in event technology today, transforming conferences into immersive experiences that captivate audiences with interactive visuals. Unlike traditional static backdrops, LED walls offer a customizable visual experience, allowing companies to create memorable moments that leave a lasting impression. Here, we explore how companies use this powerful tool to make general sessions unforgettable.
Building a strong partnership with an audio visual provider can maximize the value of LED walls for your event. An experienced AV partner can help you achieve your vision by selecting the right technology and content, tailoring each LED wall setup to meet your specific event goals and budget.
1. Large-Scale Dynamic Backdrops
Transforming General Sessions
LED walls are ideal for creating flexible, dynamic stage backdrops that evolve with the event. They deliver high-resolution imagery, animations, and videos that can transition seamlessly through different presentations, keeping the audience engaged with vibrant and changing visuals. Many of our clients are starting to eliminate projection for their main screen to focus on the visually appealing LED wall.
Denver Gold Group has grown their LED usage every year, most recently opting for a 6.5 ton(!) General Session LED wall. At nearly 20 feet tall and 54 feet wide (that's about 400 panels), this showstopper screen made a big impact. We also utilized LED panels for the breakout sessions, which totaled around 100 panels each. The crispness of the content and colors was perfect for a conference catering to high-end investors.
2. Real-Time Attendee Information
Building Community in Common Spaces
Consider using an LED wall in common areas or foyers to add an interactive dimension to the event environment.
ASTMH uses LED set ups in high-traffic areas to display social media posts, sponsor recognition, and important conference information. It could also be used as an overflow screen to live stream the General Session or important Breakouts. These walls are hard to miss and will easily capture attendee attention!
By displaying real-time posts, tweets, or hashtags, these setups encourage community engagement. And compared to a static sign for sponsor logos, the LED wall allows for motion graphics, which will grab attendees much better. These walls can also be updated quickly, displaying necessary and changing conference information so audiences stay in the know.
3. LED for Exhibitors
Stand Out from the Crowd
We used a wall for our booth at the annual MIC Conference at the Colorado Convention Center. Our wall was a huge attractor. You truly couldn't miss it walking the exhibit floor!
We've seen other exhibitors use it as interview backgrounds for short clips and podcasts, hung with truss to capitalize on air space, and cap the edge of a booth with a long column.
and with the various configurations possible, an LED wall can fit plenty of booth sizes.
4. Design Dynamic Columns
LED for All Sizes and Budgets
All conferences can benefit from LED! For smaller events, or just to add an extra something to your set design, look no further than LED columns. These still provide the impact of motion graphics and an enhanced stage look, but don't cost nearly as much as a full-blown wall.
We've used columns across a handful of conferences. They can have slow moving graphics during presentations, plus a static space for the speaker's name and company. Additionally, they can easily change with each session giving attendees a new look and feel in the same room.
5. Maximizing Content for LED Walls
Graphics for the Win
An LED Wall is only as powerful as the content on it! Make sure you work with your audio visual provider on the graphics specifications. Ideally they'll have templates and help you design your vision. This really comes into play for LED columns where you need portions of graphics moving across each screen. And depending on the weight of the wall, it may have to be ground supported, so content should be designed to best maximize space.
LED for Everyone
In today’s evolving event landscape, LED walls have become an indispensable tool for creating impactful, interactive experiences. From dynamic backdrops to immersive settings, information integration, and enhanced content, LED walls bring a unique blend of functionality and creativity to events. For event organizers, they offer an opportunity to push the boundaries of what’s possible, leaving a lasting impression on attendees.
For those looking to elevate their general sessions, LED walls offer virtually unlimited possibilities for engaging, inspiring, and transporting attendees to new worlds. They are more than just display technology; they represent a new standard for creativity and interaction in live events, setting the stage for an exciting future.